"Buy local" seems to be on everyone’s lips and direct –to-consumer sales of agricultural products in the U.S. have increased dramatically in the past 10 years. However in spite of consumers' growing demand for locally, sustainably produced food, regional food systems often lack the infrastructure and support systems needed to move locally grown food in wholesale volumes to wholesale buyers such as food retailers, restaurants, and institutions. At the same time, many communities lack access to fresh, healthy foods, resulting in health disparities between low-income and wealthier neighborhoods.
In response, in 2012 GrowNYC launched Greenmarket Co., New York City’s first and only "food hub" dedicated to supporting regional food producers and underserved communities alike by providing access to local foods to wholesale buyers throughout the city. Greenmarket Co. purchases local farm products by the case or pallet from mid-sized regional growers, aggregates clients' orders in our warehouse, and makes deliveries throughout NYC. Our clients include supermarkets, restaurants, specialty grocers, caterers, bodegas, senior centers, non-profit organizations, and our own food access programs in underserved neighborhoods such as Youthmarket farm stands and the Fresh Food Box group buying program. All profits go back into the program and to supporting other GrowNYC initiatives.